mercoledì, maggio 11, 2005

Google Will Buy Itself

I'm definitely in love with this project. GWEI (Google will eat itself) is based on this simple Idea: Each time someone clicks one of the Google text-ads, GWEI receives a micropayment, which will be invested in Google shares, meaning that Google will slowly be bought via its own advertisement-system. The same mechanism that's behind Google success is being used "against" Google. It is possible to reduce Google to some kind of click-generated system (What's the ranking system if not a click generated system?), and what's better of a click centered mechanism to get the control of it?